Video is the holy grail of content marketing. Consumers spend three times the amount of time watching live videos than other forms of content.
Video generates 1200% more shares than both images and text. As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.
When was the last time you scrolled through social media or you tube without seeing a video ad? Ad films are the most engaging form of content because it engages multiple senses.
You know we buy based on emotion and justify with logic. But do you know why?
“Emotions are direct reactions to the stimulating atmosphere that is being created by the artistic execution known as an ad.”
Sixty percent of all web traffic is online video and 80% of internet users recall watching a video ad in the past 30 days. That’s because, generally, videos are easier to understand versus static content.
Every brand has a story and a persona!
Getting people to pay attention, connect and engage with it, that’s the challenge and what will be a better medium to showcase that story other than a Corporate/ Brand Film. It enables a brand to present its identity and briefly talk about what the company or brand is all about – right from the business, to its philosophy, values, mission, vision, USP, etc.
At IDEEN we weave a unique brand image and tone you want to cultivate and personify in the minds of your stakeholders, be it employees, customers, investors, dealers etc.
Product Films are proven to work, they are a great tool which helps the companies to drive sales, generate leads and inspires loyalty.
There are variety of such films like Product Feature & Benefits Film, Product installation videos, Product demonstration videos, Product promotion videos, Product Unboxing Videos etc. There can be live action product videos and animated product videos, especially of manufacturing industrial companies whose products are difficult to explain.
Product videos at different lengths;15 sec, 30 sec, 60 sec and longer versions can be created to benefit the company as they can promote and run digital campaigns of the same to reach their target audience and garner conversions. Visitors who watch product videos are 85% more likely to purchase the product.
There are certain things which cannot be captured and brought to reality by the protruding lens of camera, but are necessary to be conveyed to the stakeholders. This is where the role of 2D 3D Animation and Motion Graphics comes in. Imagination Beyond Reality is what can be achieved only through the power of CGI. For example, 3d Walk through videos in Real Estate sector offers a real experience to the buyers. The 2d explainer videos or interactive infographic videos engages the target audience and conveys the brand’s notion in a compelling manner.
3d animation videos with the use of modern technology like Holographics offers limitless possibilities to brands in events, exhibitions and activations. They synergize both visual and auditory senses and the gives real imagery of the product in a virtual format, hence is preferred tool by brands while doing product launches.
Influencer marketing has become an increasingly popular way for businesses to reach their target audience and increase brand awareness. With the rise of social media,
Instagram has become one of the most popular social media platforms in the world, with over 1 billion active users. This has made it a
It has never been easier to launch a brand in the market. If brands harness the power of social media strategically, they can reach their audience in huge numbers in a very less amount of time and money as compared to older times. With the advent of digital media, the sky is the limit.
Through our in-house specialists and web network of media-buyers, we can support both large and small campaigns. As a fully integrated Creative Production agency, we develop the strategies and campaign experiences that drive long term growth.
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