WHAT WE DO
Advertising
Thinking like a marketer and thinking like a consumer are completely different mindsets. This is where IDEEN’s philosophy comes in, “Empathy marketing is the way of the future.” An ad, campaign,
or message is memorable when it strikes a chord within the audience.
Brand loyalty increases when a consumer has an emotional attachment to the brand or its message.
An emotional impression will last and be shared far longer than a meaningless plug.
Branding
- Robert Kiyosaki once said: “If you’re not a brand, you’re a commodity“.
How can you cut through the noise and find the audience you want to serve? Well, the answer is branding and that’s what we help you do. The world of marketing has never been more fragmented, so we have defined our mission to help our clients in unifying all aspects of their business under one Brand Defining Idea.
The more focused is the brand, the more potent it becomes with a purpose which enables them to walk the walk, not just talk the talk. Because we are not in the business of just increasing brand awareness, we are in the business of growing brand equity. Because we believe sale is the starting line of the bigger race– brand equity.
Media
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Jim Morrison: "Whoever controls the media, controls the mind."
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Effective media planning starts with strategic audience targeting. Through our in-house specialists and web network of media-buyers, we can support both large and small campaigns. As a fully integrated Creative Production agency, we develop the strategies and campaign experiences that drive long term growth.
Design
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Good ads get attention. Great ads are unforgettable.
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In today’s time of digitalisation, consumers are constantly bombarded with advertisements everywhere they look, not just in “the real world”, but inside the world of their devices as well. So it becomes really important to give consideration and care to every step between the ad’s conception and the moment it is placed in front of a potential customer. Hence we strictly believe in Design Thinking.
- Social Media Advertising
- Digital Advertising: Display, Retargeting/Remarketing, Mobile, Video.
- Email Marketing
- Influencer Marketing
- Brand Endorsements
- Broadcast: TV, Radio, Streaming, Digital Audio, Podcasts
- Out-of-Home (OOH): Cinema, Billboards, Mall, Transit, Water, Aerial, Digital, Sports, Specialty, In-Store
- Print: Magazines, Newspapers, Inserts
- Experiential Marketing
- Sponsorships, Events and Exhibition Space.
- Strategic Partnerships
- Guerilla Marketing
- Campaign Analytics and Reporting
