
Choosing Right Influencers for your Business
Influencer marketing has become an increasingly popular way for businesses to reach their target audience and increase brand awareness. With the rise of social media,
Celebrity Endorsement is a marketing communication strategy that involves a well known person to advertise for a brand with an eye on increasing the product sales or increasing the awareness of the brand by leveraging the awareness levels of the celebrity. We are the ones who empathise with your brand and suggest and get you the perfect brand fit on board with maximum avenues of coverage and reach of the brand.
Behind the Celebrity and Influencer selection process goes a lot of brainstorming and research on brand.We always follow the FRED Principle which is seen as the foundation of a successful endorser selection.
F is for Familiarity.
R is for Relevance.
E is for Esteem.
D is for Differentiation.
Influencer marketing has become an increasingly popular way for businesses to reach their target audience and increase brand awareness. With the rise of social media,
Instagram has become one of the most popular social media platforms in the world, with over 1 billion active users. This has made it a
It has never been easier to launch a brand in the market. If brands harness the power of social media strategically, they can reach their audience in huge numbers in a very less amount of time and money as compared to older times. With the advent of digital media, the sky is the limit.