Celebrity Endorsement is a marketing communication strategy that involves a well known person to advertise for a brand with an eye on increasing the product sales or increasing the awareness of the brand by leveraging the awareness levels of the celebrity. We are the ones who empathise with your brand and suggest and get you the perfect brand fit on board with maximum avenues of coverage and reach of the brand.
Behind the Celebrity and Influencer selection process goes a lot of brainstorming and research on brand.We always follow the FRED Principle which is seen as the foundation of a successful endorser selection.
F is for Familiarity.
R is for Relevance.
E is for Esteem.
D is for Differentiation.
Influencing is about connecting, and that’s what marketing revolves around today – making us feel connected with the product and people who use/promote that product.
Influencer marketing shows no signs of slowing down in 2023, having evolved into a core marketing strategy that is practiced by over 93% of marketers. We help brands connect with their consumers through influencers in highly relevant ways to support your brand, endorse your product, co-create content, discount codes and affiliate marketing, competitions and giveaways with the intent to increase brand awareness and drive sales.
Micro & Nano Influencers occupy a particular sweet spot in the influencer space. With our industry specific influencers base we help you promote business and generating sales in the right and economical way. It turns out that less may actually be more. Being famous and having millions of followers can certainly build visibility, but it isn’t enough to successfully build brand engagement.
A critical component of an effective influencer marketing campaign is establishing a trusted relationship with an influencer relevant to a brand or niche, one who’s in tune with your audience’s needs and desires and whom your audience will look to when they’re making purchase decisions.
Prioritizing Performance Metrics We chart out each brand’s business objectives to determine what is and isn’t working for them. In 2023, brands should stop compensating influencers strictly on their follower count and focus more on how they can produce real, measurable results.
Until now, content, influencer, and social media marketing have been seen as separate strategies, but they are actually different components of the same strategy.
Content is about creating content and sharing it with current and potential customers. Influencer and social media marketing concentrate on the distribution of that content. Influencers play an important role as not only creators of content, but as vehicles for the discovery of content as well.
% of Consumers who follow Influencers Say
Influencer marketing has become an increasingly popular way for businesses to reach their target audience and increase brand awareness. With the rise of social media,
Instagram has become one of the most popular social media platforms in the world, with over 1 billion active users. This has made it a
It has never been easier to launch a brand in the market. If brands harness the power of social media strategically, they can reach their audience in huge numbers in a very less amount of time and money as compared to older times. With the advent of digital media, the sky is the limit.
Through our in-house specialists and web network of media-buyers, we can support both large and small campaigns. As a fully integrated Creative Production agency, we develop the strategies and campaign experiences that drive long term growth.
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